Smaller Packaging, Greater Impact - Yanko Design

When you hear "This Incredibly Simple Packaging Idea Could Reduce Global Emissions" information technology's bound to stop you in your tracks and think 'huh, packaging?' Mirjam de Bruijn's project 'Twenty' is a wonderfully smart solution to the globe's logistic and packaging crisis. What de Bruijn noticed was that many household products such as dish soap, conditioner, shampoo and several more products are 80% water. If there are 1 million shipments of products each year, 800,000 of those would be of merely water, which is a lot of wasted packaging and fuel – if nosotros merely distilled this down to the core product there would be a massive reduction in pollution and costs right?

That is what makes de Bruijn's project masterfully simple – once y'all've bought your shampoo pellets, yous then put them in a reusable bottle and add water. The idea, derived from powdered laundry detergent, asks the question ' why tin't other forms of household liquids be sold in their solid concentrates?' Even the packaging is sustainably sourced – All of de Bruijn'southward packaging is constructed with materials that can be recycled, similar cardboard, besides as reusable plastic bottles. With the world and so focused on the new releases of tech, information technology'due south nice to see a different view of design coming through in the class of sustainable packaging redesign.

Designer: Mirjam de Bruijn